The article says, “A growing number of health systems are amping up their consumer research investment to enhance patient satisfaction and establish brand loyalty as consumerism takes hold in the industry.”
This is an interesting evolution because patient experience and satisfaction are incredibly important today, not only to attract patients–and keep them happy—but also because with restructured reimbursement models, the patient experience impacts what systems get paid.
The article discusses how hard it is to promote the value of said research. I look at this in a different way.
My key takeaway is that this is excellent evidence of evolved thinking in a new universe of healthcare. This evolution of thinking is something we at MedSpeed have seen as well. In the past, healthcare intra-company logistics has been an afterthought. But now, in light of the need for systemness, it is far more important, and we are seeing it garner a lot more attention.