Sure, marketing is about selling your product or service to attract new customers, but it should be more than that. It should be about listening to all of your stakeholders, including employees, meeting their needs and developing innovative ways to create a win-win situation.
This kind of internal approach to population health seems like a gimme, but those of us who have had some pretty terrible hospital food in the past know that it’s not. Hospitals are recognizing the growing demand for a more diversified dining experience and meeting the meal preferences for patients and employees, whether gluten-free, kosher, vegetarian or vegan is important.
This isn’t a marketing gimmick. Instead, this movement is a way for organizations to genuinely improve the health of their employees, patients and communities. By innovating and offering a wider variety of healthier choices, everyone is not only healthier, they’re happier.